Today, Perks is a full-service concierge and gifting center for any and every occasion. But like all good things, it started small.

Back in 1999, I considered gifting a hobby I indulged in from time to time, after a stressful workday. It was fun to figure out what the recipient would love, and then package it up “just so.”
I was lucky to have a mom who shared my fascination for the arts, and we used my occasional vacation days to roam the gift sections of upscale shops. It was on one of those outings, on the seventh floor of Bergdorf Goodman, that my entrepreneurial spark was lit. We were admiring a selection of uniquely wrapped food gifts, and kind of wishing they were kosher, when we realized that we should be the ones to introduce the kosher market to high caliber gourmet food gifts. My mom, Rachel, is an energetic perfectionist, and with my creativity and management skills, we’d make a perfect team.
Taking the plunge, I gave my boss notice, rented a freshly painted workspace, ordered all the pretty things I’d ever coveted, and The Sweet Shoppe was born! Our priority was that the food we included would taste even more luscious than they looked, and we sometimes even baked our own delicacies.
After fifteen years and two expansions, my enthusiastic staff joined me for the next ride; the launch of Perks gifting and concierge. We’re here to devise lots of ways to perk up your big day, and we’re passionate about what we do.
I’m so glad you visited today, and I’d love for you to feel the Perks passion, as well. Would you take a moment to glance at some of the stuff we‘ve done?
- Esther